The Middle East is paving the way for a sustainable tourism industry that aims to safeguard the future for generations to come.
- Nasser Al Nowais, Chairman, Rotana
In recent years, the global tourism sector has experienced a remarkable rise, with the industry expected to reach an astounding US$17 trillion by 2027. In the Middle East alone, tourism contributes nearly nine percent to the region's GDP, with an impressive annual growth rate of 7.7 percent forecasted for the years ahead.
Yet, with such growth comes a profound responsibility – to preserve what makes our region so captivating to travellers from around the world.
From the blue flag beaches of Abu Dhabi and the ancient treasures of Petra to Saudi Arabia's vibrant underwater realms and Qatar's cultural beacons, the Middle East has no dearth of natural and cultural wonders. These treasures, so cherished today, must be preserved for future generations, ensuring they too can be inspired by our rich heritage.
The good news is that change is already afoot. It is heartening to see that entities across the Middle East are not merely meeting the challenges but leading the way. We are charting new paths in sustainable tourism that do more than redefine the industry – they safeguard our heritage and ensure its endurance for generations yet to come. These pioneering efforts are building a sustainable tourism landscape that reveres our past, celebrates our present and strides confidently into the future.
Leading by example
Dubai’s eco-conscious approach to tourism has seen the introduction of initiatives like the Dubai Sustainable Tourism (DST) stamp, awarded to hotels that demonstrate exceptional commitment to the 19 Sustainability Requirements established by Dubai Tourism. These measures are designed to enhance the environmental performance of the hospitality industry, reflecting Dubai’s dedication to a greener future.
Hatta
Moreover, the emirate has introduced new tourism projects with sustainability at its heart. The Hatta Master Development Plan is a prime example of this commitment, with plans already in place to transform this picturesque town into a hub of sustainability. This will include the launch of new, eco-friendly travel and adventure experiences, greener public transport solutions and nature-centric attractions, all designed to honour and celebrate Hatta’s rich natural beauty and cultural heritage.
Another notable example is the Jebel Ali Beach Development Project – a key component of the Dubai 2040 Urban Master Plan, which aims to develop vibrant and healthy communities. Spanning 6.6 kilometres, it will offer unique recreational facilities designed with a strong emphasis on environmental preservation and the protection of local ecosystems and wildlife.
Kingdom of the future
In a similar vein, AlUla in Saudi Arabia is emerging as a premier tourist destination while remaining steadfast in its commitment to environmental and heritage preservation. This remarkable destination honours the town's thousands of years of history, captivating modern travellers to explore its natural beauty, rich heritage and ancient charm.
Hegra, AlUla
Further west of the kingdom, Saudi Arabia’s ambitious Red Sea Project is also known for its seamless integration of conservation and tourism development. The project is designed to protect the 4,000-kilometre stretch of Red Sea coral. In fact, the master plan allocates just one percent of the destination's islands for development, leaving the remaining 99 percent untouched and designated as conservation areas, ensuring that the vibrant underwater ecosystem can thrive.
Renewed focus
Jubail Mangrove Park, Abu Dhabi
In Abu Dhabi, the newly launched Tourism Strategy 2030 aims to foster sustainable growth and strategic development in the travel and tourism sector. By aligning with the emirate’s sustainability goals, the strategy introduces thoughtfully designed initiatives that will unlock economic opportunities, celebrate local culture and enhance the emirate’s appeal, all while preserving its natural and cultural heritage for future generations.
Similarly, Bahrain is enhancing its tourism strategy with a focus on eco-tourism. A recent example is Exhibition World Bahrain's solar power project in Sakhir, which involves installing solar panels to generate renewable energy and reduce reliance on traditional sources. The project also incorporates advanced environmental considerations and high-quality insulation standards.
The road ahead
As the Middle East strides towards a sustainable future for its tourism industry, these efforts underscore the region's commitment to environmental stewardship. After all, the preservation of our natural and cultural wonders is not merely an obligation but also offers a vital opportunity to keep these enchanting landscapes, rich histories and vibrant cultures intact for generations to come.
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